Profile
A "Pi" shaped professional:
My two deep expertises are brand strategy and copywriting; I've spent my most of career exploring how people think, feel and interact with stuff before making decisions.
I re-built my career after second maternity leave and relocation to Germany, by taking online courses and participating in local design communities. Now, my broader skills expand through service and experience design.
Values
Design as a philosophy:
Whether the context is service, customer experience, user experience, brand identity, physical objects, spaces, or even complex global issues, the core mindset remains consistent:
"Better systems lead to better outcomes for humanity; and when humanity improves, everything around it, is positively affected."
This perspective is why I view design not merely as a modern job title, but as a timeless, almost sacred role that has existed for as long as humanity itself.
References
Awards:
"Best Advertisements of the Year", 1st & 3rd Place
Crystal Apple Awards Istanbul, Turkiye - 2013
"Best Advertisements in Body Care and Health Product Industry", 1st Place
The Red Awards Anatolia, Turkiye - 2012
"Best Advertisements in Soft Drink Industry", 1st Place
"Live Creativity Competition", 1st Place
"Live Creativity Competition", 1st Place
The Red Awards Anatolia, Turkiye - 2011
"Best Advertisements in Tourism and Entertainment Industry", 1st Place & 2nd Place
The Red Awards Anatolia, Turkiye - 2010
Client Reviews:
Personal Stuff
Life Path in a Nutshell:
🐣 Born in Istanbul, 1986.
🚌 Raised in a small touristic town called Marmaris, then moved to Ankara in 2004 for further education.
🎓 Graduated from Bilkent University Arts & Design Faculty, Communication Design, in 2008.
✍️ Started working as a copywriter, then as a corporate communication expert, and finally freelance brand strategist and brand designer roles.
💍 Married in 2011.
👶 First son was born in 2016, the second in 2022.
🇩🇪 Moved to Germany in 2023.
Interests:
📚 I'm driven by hyper-curiosity periods evolving around psychology, sociology, consciousness, anthropology, mythology and history (mostly BCE).
🎨 I enjoy exploring the city on foot; I also like journaling, doodling, clay sculpting, and if no one is around, singing.
🐴 Oh, and I love animals. Particularly horses.